The TVU "Cycle Challenge Project" Cycling and Travel
Survey
Simon Batterbury
Survey: January 1997. This document: January 1999
In
early 1996, Ealing Cycling Campaign. along the Transport Group
within Ealing's Local Agenda 21 process, Thames valley university
and Ealing Council were awarded £19,250 to conduct a major
project to increase awareness of transport issues and to improve
access and parking at Thames Valley University in the heart
of Ealing. The project was put together on the initiative
of ECC and Local Agenda 21 member Error! Bookmark not defined..
The project was entitled "Green Commuting: Promoting Bicycle
Use at the Urban University" and it was funded by the "Cycle
Challenge Initiative", a one-off Government grant scheme initiated
by Stephen Norris, administered by the Driver Information
and Traffic Management Division of the Department of Transport
(Now the Dept of Environment,Transport and the Regions.).
The project is mentioned briefly Error! Bookmark not defined.
on their web site.
The
initial project statement:
"This
Cycle Challenge proposal is involves a range of community
organisations and public bodies in the London Borough of Ealing,
in a pilot scheme encouraging a modal shift by those travelling
to work and to study at Thames Valley University, a major
employer in the Borough. The scheme focusses on a package
of measures including workshops, training, security, competitions,
research and publicity. The project is innovative in the range
of measures which will be used to promote cycling to work
and study, and benefits from wide community support in the
busy suburban centre surrounding the university campus. It
forms a coherent 'package' of measures to promote bicycle
use. By encouraging a modal shift to cycling at a large university
committed to 'greening' its campuses, and by monitoring the
effectiveness of these measures, the project responds to the
call for community, private and public partnerships to help
manage the shift to sustainable urban transportation as called
for in the local Agenda 21 planning process."
The
project met the majority of these ambitious goals. TVU staff
were given an allowance for using their bikes on official
business. Many cycle racks were installed around campus in
convenient locations, sometimes replacing old and insecure
facilities. Volunteers offered bike repair workshops. A competition
was held in which fifteen free mountain bikes were given away.
Sir George Young, then Secretary of State for Transport, attended
an event in January 1997 where the project was presented and
there were inspiring talks by Danny Metzger of Ealing Council,
Mayer Hillman of the Policy Studies Institute ( a veteran
transport campaigner) and Error! Bookmark not defined., a
specialist on local environmental issues at Brunel University.
Lastly, a questionnaire of travel habits was administered.
The results are reproduced here since they are of general
interest.
Since
this project was completed, relations between the University
and the local community worsened considerably. We had hoped
to reach agreement between the warring parties that cycling
and alternative transport modes could reduce the heavy parking
pressures being experienced by residents of the streets surrounding
the university. In general, we supported the local residents'
view that it was appropriate to introduce a Controlled Parking
Zone (CPZ) in these streets, given the heavy volume of traffic
generated by - particularly - TVU students attending classes
or social events. A CPZ was proposed in 1997, and enacted
in 1998.
The
TVU case is a classic example of a 'locational conflict' in
which transport was deeply implicated. It is possible to appreciate
the position of the local residents, who wished to avoid inconvenience
near their (mainly, very expensive) homes. At the same time,
should the 'newcomer' - a new University with a 'populist'
agenda and providing education for many Borough residents
- suffer? Following the resignation of TVU's Vice-Chancellor
and the restructuring of the university under new leadership
in late 1998, we are sure these issues have not fully been
put to rest. We would like to think that the new cycle racks
made a small contribution to the needs of staff and students
at the University - and made a few people think about the
impacts of their travel and commuting.
The
Survey
At
the end of academic year 1995-6, a survey of travel behaviour
and awareness of transport issues was made at Thames Valley
University. The survey formed part of the Cycle Challenge
project, which has been responsible for putting in new cycle
racks around the Ealing campuses and generally raising the
profile of cycling as a method of sustainable and non-polluting
way to travel. It was a project undertaken jointly with local
community groups, notably the Local Agenda 21 Transport Group
and the Ealing Cycle Campaign. The survey, designed by Andy
Dunnett and Simon Batterbury, was distributed to staff by
means of the TVU Bulletin, and to students via the Students'
Union and the main buildings. Several first year classes undergraduate
were also encouraged to fill in the questionnaire. It also
included a competition to win one of 15 free bicycles. Analysis
was carried out by Simon Batterbury and Judith Firth at Brunel
University using STATGRAPHICS software.
A
total of 326 people (145 staff and 178 students) responded
to the questionnaire, and all but three of these were analysed.
Some 43% of respondents were male, and 57% were female. (Table1)
Table
1 The survey profile
|
Staff
|
Student |
All
|
Male
|
68
|
68
|
136
|
Female
|
73
|
105
|
178 |
Don't know
(!) |
4
|
5 |
9
|
Total
|
145
|
178
|
323
|
Age breakdown
|
% |
>21 |
23
|
22-25
|
15
|
26-35 |
25
|
36-45 |
21
|
46-55
|
13
|
56+
|
2 |
The
most frequently chosen mode of commuter travel by the survey
respondents was driving their own car (33% always use a car,
and 29% usually use one, expressed as a percentage of all
modes used). Walking was the second most frequently chosen
mode with 18% always walking and 20% 'usually'. Looking at
the balance between staff and students, the survey showed
that a far higher percentage of staff than of students always
drive to campus (57%, as a percentage of all responses to
the question). Some 45% of staff said they usually drive (as
a percentage of all responses). By comparison some 23% of
students said they always drive, and 18% usually come by car.
(Table 2)
What
is the status of cycling as a mode of transport at TVU? Apparently,
quite a high percentage of people already choose to cycle.
We know that, in Ealing Borough, around 3% of the working
population choose to cycle to work (1991 Census figures).
The percentage cycling in our survey was 8% (who always cycle)
and 14% (who usually cycle). For the staff alone, 11% always
cycle and 20% said they usually cycle. A smaller percentage
of students seem to use bikes regularly (6% always, 7% usually).
However a more comprehensive sample might show lower rates
than this, since we are sure that a disproportionate percentage
of keen cyclists took the time to fill out our questionnaire.
These
findings, although not hard and fast by any means, suggest
that although a significant majority of the staff surveyed
do come by car and thus contribute to the university's acute
parking problems, a smaller percentage do cycle, at least
sometimes. A smaller percentage of students come by car than
among the staff, but, disappointingly, only a small number
choose to cycle. Student travel is spread between many modes
of which car, bus, walking and tube are most commonly used.
Students are doubtless aware of the University's excellent
position in relation to public transport, and may choose it
over motoring partly for cost reasons.
Average
travel distances to the University were collected. We know
TVU is a 'local' university, serving the community in West
London. But how far or for how long do people travel? The
survey showed that students tend to have shorter travel distances
to campus than staff - many do indeed live close to Ealing.
It is remarkable that the highest percentage of car drivers
come from under five miles away from the campus - generally
regarded as a distance easy to make by bicycle, and something
to note for the future. If the University is drawing on a
local base of students and most staff also live quite close,
would the impact of lower car use really be keenly felt? Would
a survey looking more carefully at driving behaviour show
that driving is a matter of convenience, and is not necessitated
by long distances or impossible public transport? According
to our data some 70% of all cyclists surveyed travel less
than five miles, and yet a handful do come in from much further
away. Some staff involved in the Cycle Challenge project regularly
commute from 10-20 miles away, through London traffic or by
combining with a train journey.
Table
2 Travel distance to TVU from home, one way
|
All modes %
|
|
|
|
Miles
|
Staff
|
Students
|
%
of all car drivers
|
%
of all cyclists
|
Under 1
|
8 |
7 |
-
|
14 |
1-2.49
|
22 |
29
|
21
|
27
|
2.5-4.99 |
26 |
25 |
25 |
29
|
5-9.99 |
13 |
12
|
17 |
10 |
10-14.99 |
17 |
13 |
21 |
12 |
15-19.99 |
4 |
7 |
8
|
4 |
20-29.99 |
3 |
3 |
2 |
2
|
30-34.99 |
3 |
2 |
5 |
2 |
35+ |
4 |
2 |
2 |
0 |
N= |
135 |
122
|
120 |
51 |
Average
journey times to TVU revealed that only ten percent of students
and fifteen percent of staff have daily one-way travel times
of under ten minutes. Over 75% of staff and students travel
for between ten and sixty minutes to campus, and we know from
the above tables that the majority spend this time in a car.
(Table 3)
Table
3 - Journey times to campus
|
%
of Staff |
%
of Students
|
%
of all respondents
|
0-10 minutes
|
15
|
10 |
12 |
11-20 minutes |
26 |
25 |
26 |
21-40 minutes |
34
|
29
|
31 |
41-60 minutes |
18 |
20 |
19 |
Over an hour |
7 |
16 |
12
|
n=323
|
145 |
178
|
323 |
For
those respondents who do not cycle regularly to TVU, we asked
them to name the factors that deter them from doing so. The
most important reason given, particularly for women, was the
"lack of a bicycle" (easily solved!), followed by excessive
distances between home and the university.
Table
4 - Top five reasons deemed very important deterrent to cycling
in
|
%
of women replying |
%
of men replying |
%
of all replying |
N= |
Don't have a bike |
55 |
45 |
51 |
251 |
Live too far to cycle |
30 |
38 |
33 |
254 |
London cycling too dangerous |
30 |
30 |
30
|
252 |
Risk of theft |
28 |
30 |
29 |
248 |
Can't carry heavy bags |
30
|
26 |
29 |
250 |
You get wet when rains |
27 |
29 |
28 |
254 |
multiple
replies possible - will not sum to 100
We
then asked what the single most important step by TVU, as
major employer, should be to get people to use bicycles. Students
favoured the provision of secondhand bikes and more cycle
lanes, while staff stressed security and parking provision
and cycle lanes. The project has subsequently been able to
invest several thousand pounds in new cycle racks and better
access for cyclists, addressing the security and parking concerns.
Rather than scour the area for large quantities of secondhand
bikes for sale, we offered 15 machines to our competition
winners, and we publicised local bike shops. From 1997-1998
(before moving these to the Log Cabin at Northfields Tube
Station) we held regular bike repair workshops on the campus.
Many staff mentioned the need for showers as part of a better
cycling environment, and this is one area where the Estates
Department should be strongly encouraged to devote resources.
Table
6 - Single most important step that TVU could do to encourage
cycling (by people in general, and you - responses amalgamated)
|
students %
|
staff % |
Provide Secondhand
bikes |
21 |
8 |
More cycles
lanes |
16 |
19 |
Education
|
14 |
10 |
More cycle
parking |
13 |
7 |
Loan schemes |
10 |
8 |
Better Security |
4 |
7 |
Parking/security |
9 |
19 |
Provide me
a bike! |
9 |
3 |
Stress fitness
issues |
3 |
0 |
Provide showers |
0 |
15 |
Bike safety |
0 |
1 |
Aid people
financially |
0 |
2 |
Other |
1 |
1 |
|
n=77
|
n=89 |
We
also asked how the money available from the Cycle Challenge
grant should be spent at TVU. A range of suggestions were
offered. Over 79% of respondents wished the money to be spent
on some combination of parking and security on campus.
Table
7 How should Cycle Challenge money be spent?
|
all respondents % |
Bike parking/security |
52 |
Parking |
17 |
Security |
10 |
More cycles Lanes |
8 |
provide showers |
4 |
Loan schemes |
3 |
Education
|
2 |
bike safety |
2 |
Provide Secondhand bikes |
2 |
Increase difficulty of car parking |
1 |
Better bike access
|
>1 |
In
order to assess whether cycling was identified with negative
or positive characterisitics by the staff and students, and
whether efforts should be made to raise its profile, the respondents
were asked to circle any number of key words to apply to people
who already cycle to TVU. The results were very encouraging
since 78% thought cyclists were "fit", 55% "sporty" and 53%
"environmentalists" (I assume this word is used in a positive
way!). Fewer, however, viewed cyclists as "attractive" (11%)
but highly negative terms such as "silly", "irresponsible"
and "immature" were scarcely mentioned at all.
Table
8 Terms identified with people who cycle to TVU (raw numbers)
|
Staff |
students |
male |
female |
fit |
105 |
136 |
91 |
140 |
sporty |
57 |
112 |
57 |
104 |
environmentalists |
76 |
88 |
65 |
89 |
sensible |
75 |
69 |
66 |
71 |
well-meaning |
40 |
39 |
47 |
29 |
vulnerable |
47 |
23 |
39 |
31 |
young |
19 |
47 |
26 |
34 |
carefree |
12 |
29 |
13 |
26 |
attractive |
12 |
21 |
16 |
15 |
thrifty |
26 |
1 |
18 |
24 |
impoverished |
11 |
8 |
14 |
5 |
eccentric |
8 |
7 |
9 |
6 |
annoying |
- |
- |
5 |
10 |
crafty |
2 |
5 |
5 |
2 |
silly |
0 |
3 |
1 |
2 |
irresponsible |
0 |
2 |
2 |
0 |
immature |
0 |
2 |
1 |
1 |
N= |
142 |
166 |
132 |
165 |
What
did the Cycle Challenge project do?
The
questionnaire raised real concerns about transport issues
at the University. While some readers will already be aware
that there is a "car parking problem" in the car parks and
surrounding streets, even this modest survey pinpoints the
cause; a preference for driving to work among both students
and (particularly) staff. The fact that TVU has gained a Cycle
Challenge grant does not mean that draconian measures are
in store to force up the numbers of staff biking into work!
The project, and this small survey, can only highlight the
major issues and show that, while confilict over transport
and land use are perhaps inevitable in and around the University,
there are alternatives. Cycling has the advantage of being
cheap, healthy and enjoyable, while commuting by car is none
of these.
From
April 1996 until the end of 1997, a Cycle Challenge steering
group met regularly and open meetings (coordinated by Andrew
Ward, Corporate Relations) were held every month to debate
the practical measures that the University, as major employer
in a busy suburb, can take to address transport 'impact'.
Participation in the meetings has not been as high as we would
have liked, and some planned activities have fallen behind
schedule since we lack people to help carry them out.
Achievments were modest rather than impressive.....
*
New metal bike racks have been installed at St Marys, Westel,
University and Vestry Houses.
*
A Bike repair and postcoding session was held on Ealing
Green as part of National Bike Week, June 1996. Further
workshops were held in June 1997, and at TVU through until
the Spring of 1998 when their location was changed. These
were coordinated by volunteers from the Ealing Cycling Campaign.
ECC Error! Bookmark not defined. on a monthly basis.
*
Mileage allowance for bicycles of 5p per mile was agreed
by the Finance Department. (TVU people: Remember to submit
a mileage claim next time you use a bike on University business;
sufficient claims and the rate may be increased)
*
At Westel House, the undercover parking area was converted
to cycle parking and seating.
*
Kerb treatments and bollards have been installed at St Marys
to permit cyclists and disabled access to the rear of the
buildings.
*
The questionnaire was issued and received 326 replies.
*
Discussions were held about imposing car parking charges
on university property within the next 2 years
*
Fifteen new bicycles have been awarded to winners of the
Cycle Challenge competition.
In
addition, some activities were delayed or cancelled due to
lack of support.....
*
The design and printing of an information leaflet on cycling
at TVU, with safety and route information, and copies of
the Ealing Borough Cycle Map.
*
curriculum activities
The
project runs officially ran until April 1997, although there
will hopefully be ways for TVU to continue and extend its
commitment to the work started by the CC team. The rest is
up to you!
|